People are the key to success in any business and in any industry. Strategy does not drive results. People do.
Too many corporate leaders focus too much on the bottom line result, forgetting that results are always delivered by and through people.
"Results matter and these highest-performing leaders are generating results with and through people – and emotions. Emotions drive people, people drive performance." -Joshua Freedman
If you want better overall business performance, then you need leaders who can create an environment that enables people to excel. Results are achieved through people – people who are aligned and inspired to give their best. And it’s your leaders who can create the biggest impact on the results you are getting.
The Forbes article below emphasizes four areas of focus:
- Create a people-centered culture
- Unlock hidden talents
- Hire good people
- Lead with authenticity
It has been estimated that Starbucks sells 4 million coffee drinks per day throughout the world. That’s a lot of joe! While many CEOs, when faced with such lucrative prospects, might quickly lose perspective, focusing only on the ever-increasing bottom line, the former president of Starbucks, Howard Behar, highlighted a different perspective when he famously stated that his company is “in the people business serving coffee, not the coffee business serving people.” With approximately 238,000 Starbucks employees serving 60 million customers each week, Behar’s emphasis on people over profits reflects a solid, successful business strategy.